Sunday, February 17, 2008

BHM Featured Artist: B So Chic! Designer & Vintage Boutique

Name: Bren Herrera
Store: B So Chic! Designer & Vintage Boutique
Website/online presence:

A look behind the scenes:
When I was working full-time in DC, I would usually spend my lunch hours shopping and flipping through all my fashion magazines. I had a closet full of unworn pieces that came from major retail chains or couture and designer pieces and accessories. I decided to make money from it! I started selling things on the side and then thought how to cool would it be to have an online boutique doing the same thing. So, I started "buying" for real! I hit every consignment shop, going out of business store, estate sales and smaller boutiques. I would find the coolest and most unique things. I even keep some things for myself--only sometimes!
(clockwise from top: new Tory Burch lucite cuff, new Sascha of London Houndstooth Pump, Vintage, London Fog Cream Trench Coat, circa 1960. Unworn in excellent condition)

I launched B So Chic! in July 2005, just 3 months after I quit my job. I realized I had a knack for finding unique things, both vintage and designer. At you will see items like vintage Herme's shoes that are brand new, or a Jackie-O vintage dress. Or how about some 7 For All Mankind jeans and Gucci logo bag priced at 60% less than retail! I carry handbags, accessories, shoe and apparel. This is what B So Chic! is about-- offering women a chic shopping experience that won't break their account! It's about being sexy, chic and frugal, all at the same time!

Through B So Chic! I host monthly trunk shows in the Atlanta area that promotes other local artists and designers. Mostly women, these cool and indie crafters come out in full force with their original works! We have a funky DJ to entertain us, complimentary food, drink specials and most of all, incredible networking. I can't tell you how many of the recurring vendors have benefitted from meeting other women in business! If I can help each of us grow, then I'm happy. I really do love what I do!


Smell Goods '98™ said...

Bren, is without a doubt, a serious mover and shaker! Bravo!

Valerie said...

I'm seeing so much lucite jewelry lately. Def. a big thing now.